Solve your biggest and
most expensive problem

1. As a leader, what do you spend 85 to 95% of your working life doing?

Communicating!

2. How often have you been one of the many to participate, collectively, in the ritual hand-wringing-lament about the latest unfortunate consequences of ‘communication around here’?

Internal Communication is both your major activity and your biggest hidden overhead. And it is costing you a fortune, every second of every day.

Nearly all of your problem solving time is taken up by preventable, internal communication problems.

In other words, you could free up the majority of your time if you could slay the internal communication monster.

Yes, monster. A dragon, to be specific. It flames and devours companies every day. It is feasting on your company now!

Take that tasty Hubble telescope meal it enjoyed. Hundreds of millions of dollars were char-grilled and scoffed in less than a second.

How?

When the parabolic mirror was launched, it was…well…less than parabolic.

Why?

One amazingly simple, but critical piece of information, was not communicated.

A single fact, which would have taken half a second to communicate, provided the feast: Units of measurement. Yum!

Europeans operate on the metric system. Americans operate on the imperial system. You can predict the rest. A key measurement was given in the metric system and read as being imperial…

That’s one pathetic “Oops, sorry!” for the offending souls, and one giant meal for dragon-kind.

Eoorrres like Hubble can happen so easily, so invisibly, and unless your staff are properly trained, so inevitably, and, so very, very, expensively.

What’s the most expensive communication problem that you’ve seen?

What were the farcical financial consequences?

Most of us have seen them so often that you’ll probably have far too many to choose from.

Here is one that you’ll recognise:

“I thought you meant…‘A’.”

“No, I meant…‘a’.”

“Ooops!”

And another:

“But you said it had to be with the client at 6.”

“Yes, I did. 6.00 A-M!”

“Ooops!”

Another expensive ‘Oops’, another lost client, another satiated dragon.

That’s just two of the well-known communication errors; there are many, many more. Just knowing them will help you cut the massive costs of internal communication mistakes. What causes the problems? Lack of understanding of Internal Communications!

The longer you and your staff go without solving the problem the more it is costing you.

And the costs are compounded:

The money you could have saved by preventing today’s internal communication horrors errors, can’t be used to invest in lucrative projects tomorrow.

Today’s and tomorrow’s savings can’t be constructively reinvested the day after, and on and on and…

(The Perfect Communicator is only available to coaching clients.)

How not to slay the internal communication dragon

One way that many companies try to solve their internal communication problems is to appoint a Communications Manager.

That sounds like a good idea: if you have a problem, put someone in charge of solving it, right?

Usually, yes.

In this case, absolutely not.

Sadly, it usually means that instead of individual managers taking responsibility for their own communication they expect the Communications Manager to do it all.

When that doesn’t work (as it never can or could) the Communications Manager gets all the blame and only a brief chat with security as they are escorted to the door.

There is one company in the Midlands (UK) that has had three communications managers in the last 18 months for exactly this reason. Believe it or not they are about to appoint a fourth!

If you and your staff knew where internal communication errors came from, you could cut their occurrence, dramatically, and that’s before Dr Nigel MacLennan even shares the solution methods.

Internal Communication

Once you understand the techniques of Internal Communication you will wish you had it years earlier.

If you wish to solve your biggest hidden problem contact Dr Nigel MacLennan.