Creativity and Innovation are much talked about, and much talked about, and much talked about… and little acted upon. You already know that almost all companies fail from lack of creativity and innovation. Yes, the official records will show that the company encountered “financial difficulties”. Financial difficulties are almost always the symptom that is mistaken […]Continue Reading...
The Psychology of Start Up Success is a subject massively neglected by most would be entrepreneurs. Of all the factors that predict start up success such as: understanding the market, understanding customers, understanding how to market cost effectively to that specific market, cash flow management… the one that, it seems to me, most would be […]Continue Reading...